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Creatives pick their favorite Super Bowl ads

Industry creatives break down the good, the bad and the ugly from the Big Game.

Campaign US Staff

The Big Game has come to an end, the winning team has received their rings and brands have had their 15 minutes of fame on advertising’s biggest stage.

To cap off the Super Bowl, Campaign US invited our network for creative leaders to evaluate this year’s batch of ads — from fan favorites to those that missed the mark.

Here are their picks.

Icaro Doria, chief creative officer at Hill Holliday

I didn’t grow up with football, so Sunday really is, for me, only, or mostly, about the ads. About 13 years ago, Coca-Cola (and Wieden — Hi Sheena Brady!) came out with my all-time favorite Super Bowl ad: A new rendition of Grand Theft Auto and “You Give


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