By Rodrigo Mavu, regional creative director at UM MENA
There I was, seated in front of my work colleagues as we planned a big new campaign for one of our main clients. Everyone was quite hungry for insights from me, the new creative director who had just joined the company to introduce fresh ideas and new solutions. I’ve been in this situation often enough to know the look people give you when they are waiting for you to jump from your chair shouting “Here comes a kickass idea.”
But when the meeting came to an end my contribution had been insignificant. I would normally have come up with at least a handful of ideas, but this time it was different.
Brainstorming sessions work like this:
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Tags:UM MENA
