A key shopping event in the GCC region, White Friday sales continued to grow year-on-year generating 40 per cent more revenue with 19.28 per cent higher purchases in 2024 compared with the 2023 shopping season, driven primarily by creative campaigns, innovative personalisation tools, and in-app targeted marketing campaigns.
Key players in the Middle East’s e-commerce landscape, including Amazon, Noon and Flowwow, among others, used creative campaigns and AI personalisation tools to attract more customers during the peak shopping season of 2024. Spinning off the original Black Friday concept to align with regional trends, the region welcomed the ‘Yellow Friday Sale’ campaign by Noon,
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