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Anup Oommen
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Creative agency Among Equals launches Dubai branch led by Victoria Gleeson

Anup Oommen
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Among Equals’ Dubai branch will be led by Victoria Gleeson, who brings a strong track record in behaviour change, brand strategy, and campaign leadership for clients such as Visa, Shell, and The Crown Estate.

From left, Victoria Gleeson, Managing Partner, Among Equals; and Emily Jeffrey-Barrett, Founder, Among Equals.From left, Victoria Gleeson, Managing Partner, Among Equals; and Emily Jeffrey-Barrett, Founder, Among Equals.

Creative agency Among Equals has landed in Dubai, marking an ambitious step in the London-born agency’s growth story.
Among Equals was founded in 2020 by Emily Jeffrey-Barrett, an award-winning strategist, copywriter and creative director with a track record of building brands that stand out by being braver, bolder and more human.
Jeffrey-Barrett’s work has been recognised by D&AD, New York Festivals, Creative Review, Hong Kong GDA and The Drum. With a decade of experience in the region and with a family that now lives in Dubai, she’s leading the next chapter of the agency’s global growth by bringing Among Equals to the city.
“So many agencies in Dubai play it safe – chasing big acco


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Tags:Among Equalsbehaviour changeBrand Strategybuilding brandsCampaignCopywritingcreativecreative agencyDubaiEmily Jeffrey-BarrettLeadershipStrategyVictoria Gleeson
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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