By Gibson Yeun, head of global operations at Likee.
With the ongoing rise of short video technology, it is no secret that people are spending over 1.5 hours scrolling through such platforms every single day. The short video format is booming across the world in one region in particular, the Middle East, where it accounts for 15 per cent of time spent on media. What’s more is that social media giants are facilitating it more than anything else and in turn, people are using the short video format to fulfil their fundamental need to connect and socialise with others. Online communities have become a source of knowledge and inspiration as well as provide a sense of belonging and supp
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