We need a commerce strategy.”
“Excellent, what objectives do you have, and what are going to be the KPIs?”
“Sell 200 per cent more stock, build a D2C website and collect more data.”
“No worries, we’re on it.”
Well, OK, not all briefings are like this, but you can maybe resonate with it and agree that the ‘c’ word is included in at least 50 per cent of your daily conversations today. It’s no real surprise, as brands are keen to ensure that they are across any opportunities and have a plan in place. What was already a rapidly growing sector has only been accelerated due to the pandemic, as users are looking for the convenience factor in lockdown, feel conscious a
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