Ananda Shakespeare, founder of Shakespeare Communications
In today’s increasingly digital era, the PR industry is undergoing a significant transformation. The rapid advancements in technology and the increasing influence of digital media have revolutionised how we communicate, connect and engage with our audiences.
To keep pace with these changes, it is imperative that the PR sector evolves by cultivating a workforce that is not only tech-savvy – but also adept at leveraging digital tools and platforms effectively.
As someone who has had the privilege of teaching PR to undergraduates in Dubai, I have witnessed f
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