INDUSTRY SNAPSHOT
HOW HAVE CONSUMERS CHANGED IN SAUDI ARABIA IN RECENT YEARS?
In the past few years, we have witnessed significant transformation in consumer behaviour in Saudi Arabia, driven by the increasing adoption of digital technologies. Consumers are now more digitally engaged than ever, with e-commerce and social media platforms becoming primary channels for shopping and communication. As a result, there is a growing demand for tailored and personalized experiences, as consumers place a greater emphasis on sustainability and ethical consumption. Recognising these changing dynamics, Dentsu has made significant investments in research through our proprietary audience insight platfor
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