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Anup Oommen
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Conscious Media, SeenThis offer brands carbon-efficient ad solutions

Anup Oommen
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The collaboration offers brands three key benefits: transform any creative into a high-impact video formats, boost attention and viewability, and reduce carbon emissions by optimising data usage though streaming technology.

Sustainable digital media agency Conscious Media MENA has partnered with SeenThis, a global media streaming technology company, to offer brands in the region high-performing, highly viewable and carbon-efficient advertising solutions through SeenThis’ innovative media formats.

SeenThis’ video streaming technology reduces data transfer, resulting in lower carbon emissions without compromising performance. These dynamic, creative formats have proven high viewability and attention metrics on a global scale.

Commenting on the partnership and how it fits into Conscious Media’s mission to deliver high-performance, sustainability-focused solutions to brands across the MENA region, Andy Powell, C


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Tags:AdvertisingAndy PowellAttentionattention metricscarbon efficiencycarbon emissionsConscious MediaConscious Media MENACreativesdata usagedigital marketinginnovationmarketingNick TitmusoptimisationPerformanceprogrammaticSeenthisstreaming technologysustainable advertisingsustainable technologyvideo formatsViewability
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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