Sustainable digital media agency Conscious Media MENA has partnered with SeenThis, a global media streaming technology company, to offer brands in the region high-performing, highly viewable and carbon-efficient advertising solutions through SeenThis’ innovative media formats.
SeenThis’ video streaming technology reduces data transfer, resulting in lower carbon emissions without compromising performance. These dynamic, creative formats have proven high viewability and attention metrics on a global scale.
Commenting on the partnership and how it fits into Conscious Media’s mission to deliver high-performance, sustainability-focused solutions to brands across the MENA region, Andy Powell, Co-Founder and CEO of Conscious Media, said, “We’re thrilled to partner with SeenThis to bring their innovative creative formats to the MENA market. This solution is programmatically accessible, seamlessly aligning with our core values of simplicity, performance, and sustainable technology, delivering exceptional value to brands across the MENA region.”
The collaboration offers brands three key benefits:
- Transform any creative into a high-impact video formats.
- Boost attention and viewability with cutting-edge streaming technology.
- Reduce carbon emissions by optimising data usage through innovative streaming technology.
Nick Titmus, VP of Sales – Expansion Markets at SeenThis, said, “We’re thrilled to collaborate with Conscious Media, the one-stop shop for sustainable media in MENA. Their vision aligns perfectly with ours, and we’re excited to see how our technology can help brands in the region achieve exceptional results while reducing their carbon footprint.”
The partnership aims to empower brands in the MENA region to adopt sustainable advertising practices without sacrificing performance.
By combining Conscious Media’s expertise in programmatic buying and sustainability with SeenThis’ innovative technology, this collaboration intends to drive impactful, environmentally responsible advertising across MENA.
