Conscious Media, a sustainable digital media agency, has shared its partnership with tech firm Greenbids today.
The collaboration is a result of Greenbid’s development of cutting-edge technology that leverages machine learning (ML) and artificial intelligence (AI) to curtail the carbon footprint associated with programmatic advertising while maximizing performance across streaming and open exchange platforms.
Based on a Scope3 report in 2023, the programmatic advertising industry produces more than 215,000 metric tons of carbon emissions in a single month across five leading economies, the equivalent to more than 24 million gallons of gasoline being consumed.
To mitigate this, Co-
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