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Communications life beyond Dubai

Alex Malouf looks at why Dubai is a hub, and why communicators should remember there are other markets. That's why the IABC is having its Emenacom 19 event in Bahrain


By Alex Malouf, past-chair, International Association of Business Communicators, Europe, Middle East and North Africa

Is it time we look beyond Dubai if we’re going to promote and develop the communications function?

I’m going to show my age from the get-go, with a recollection of how Lebanon and then Bahrain were the centers for marketing and communications in the Levant and Gulf respectively. These were the days before Dubai became the place to be, before any self-respecting agency had to have Dubai on its website, business cards and letterhead.

The focus on Dubai is understandable. Dubai is a won

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