The Amber Heard/Johnny Depp libel case got me thinking about reputational PR – and PR in times of crisis.
For companies, crisis communications should be meticulously planned with either a retained agency or an ad-hoc crisis communications specialist.
There are a series of things which should be in place – in preparation for worst-case scenarios.
But when it comes to individuals – especially in a high-profile libel case – sometimes a crisis emerges through our own behaviour, coupled with the fairly modern phenomena of being ‘cancelled’.
People in the public eye get remembered for their mistakes rather than their careers – think OJ Simpson, and more recently, Pr
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
