By Wassim Jammal, business director of Publicis Commerce MENA
Wassim Jammal is business director of Publicis Commerce MENACOVID-19 is everywhere. The pandemic has affected the lives of hundreds of thousands of people around the globe, but it has also caused major disruption across all business sectors.
The countries that are affected the most by COVID-19 represent over 40 per cent of the global economy. According to McKinsey & Co, the potential impact of the COVID-19 pandemic on GDP is an estimated fall from 2.5 per cent to 2 per cent globally, and from 2.09 per cent to 1.15 per cent in MENA, based on a quick re
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