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Collective commerce: One passion. Many shoppers – by Liquid Retail‘s Nyka Miglani

By Nyka Miglani, shopper marketing and e-commerce strategy leader

The start of the football season is just around the corner and fans are gearing up to cheer on their favorite teams. Although we may be supporting different countries, but as football fanatics, we are a collective.
It’s here! Marcomms360 – Predictions 2023 is Campaign Middle East’s flagship annual event and a must-attend for anyone who wants to be prepared for the year ahead. The full-morning conference takes place on December 8 in Dubai. Book your tickets now before they sell out.
After the shake-up caused by the lockdown, people have come back with a renewed focus on their overall wellbeing, with happiness, mental


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