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- News
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Pitch Procurement Pricing

Cover Feature: From a pitch to a partnership

Pinterest’s latest Spring Trend Report reveals a cultural shift away from perfectionism and towards reinvention.

Pinterest spring trend report 2026 reveals new consumer insights

Careem reports reveal customer trends and insights across the Everything App during the Holy Month of Ramadan 2026.

Careem shares key customer trends during Ramadan 2026

Jason Day, Head of EMEA, Luma AI on agentic AI

Luma AI’s Jason Day on how agentic AI is remaking the creative process of marketing

Insights from the latest M+C Saatchi Group Cultural Power Report reveal cultural shifts that are reshaping how brands build credibility.

Eight cultural shifts shaping the GCC’s new trust economy

Snapchat and The Business of Fashion reveal insights into the GCC’s evolving luxury fashion and beauty market, highlighting youth, digital engagement, and cultural trends.

How MENA shoppers are reshaping luxury, fashion and beauty trends in 2026

A look back at GMG’s Sun & Sand Sports ‘Ready Starts Here’ campaign

Qatar’s beauty industry is booming, led by Gen Z trends, K-Beauty, and skin-first makeup, with brands like Sephora, MAC, and Hermès.

A look inside Qatar’s beauty industry

Seedtag’s Sherry Mansour on how neuroscience and emotion is reshaping contextual advertising in a privacy-first era.

How is neuroscience changing contextual advertising?

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THE WORK

CALIN Campaign

CALIN campaign takes the ‘I Only Do Soft’ conversation from comfort to emotional care

Advertising Creative Digital Featured Marketing Media The WorkJun 2, 2026

Adidas reimagines Mo Salah as modern day Egyptian king in ‘You Got This’ campaign

Ariel

Digital Featured Social The WorkJun 1, 2026

Ariel taps into the emotional load behind everyday household moments

Advertising Creative Digital Digital Featured Marketing Media News Social The WorkMay 26, 2026

Almarai achieves 15m+ reach, attracts 9m+ visitors with immersive AR experiences on Snap Map

Saudi Arabia adidas Backyard Legends campaign

Advertising Creative Digital Digital Featured Marketing Media Social The WorkMay 25, 2026

adidas unveils Saudi chapter of ‘Backyard Legends’ ahead of FIFA World Cup 2026

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