In the heart of Boston in 1906, a seed of innovation was planted by William J. Riley. Drawing inspiration from the perfect balance found in a chicken’s foot, he established New Balance (NB), a company committed to crafting personalised arch supports that provided balance and comfort to weary feet.
This modest inception marked the birth of a brand that would later revolutionise the running experience worldwide, influencing even the dynamic landscape of the Middle East.
New Balance’s progression from arch supports to running shoes unfolded naturally.
The word of Riley’s exceptional craftsmanship circulated among athletes and royalty, resulting in the creation of custom-made footwea
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Tags:New Balance
