Impact BBDO goes existential in this new ad for Centrepoint’s upcoming sale. Shot in black and white, the eerie one-minute film shows a young man driving a smart vintage car as a woman stares out at the barren landscape from the back seat. Misery after misery blights the young couple and the film finally culminates with their car breaking down on a railway track. The concept comes from the insight that life has a mind of its own; and when it makes its plans to ruin your day, there is only one thing that you can do: look good.
BRAND: Centrepoint
TITLE: Sabotage
AGENCY: Impact BBDO Dubai
REGIONAL EXECUTIVE CREATIVE DIRECTOR: Fadi Yaish
ASSOCIATE CREATIVE DIRECTOR COPYWRITER: Alok Mohan
BROADCAST PRODUCER: Rajaa Chami
VICE PRESIDENT : Colin Farmer
ACCOUNT DIRECTOR: Bharti Joukani
ACCOUNT EXECUTIVE: Lizelle Rodrigues
HEAD OF CENTREPOINT: Simon Cooper
HEAD OF MARKETING: Shyam Sunder
MARKETING MANAGER: Rupal Panjani
PRODUCTION HOUSE: Good People, Beirut
EXECUTIVE PRODUCERS: Michel Bou Zeid & Cynthia Chammas
DIRECTOR: Maged Nassar
DOP: Pierre Mouarkech
ASSISTANT DIRECTOR: Patrik Farra
POST PRODUCER: Romy Zalloum
POST PRODUCTION: Lizard VFX Shop, Cairo
EDITOR: Amr Rabae
COLOURIST: Karim Mira
POST PRODUCTION CGI: Digital District, Paris
POST PRODUCTION ONLINE: Serena, Dubai
MUSIC AND SOUND DESIGN: Goldstein, London
VOICE OVER: Eardrum, Australia
