To mark this year’s Saudi National Day, Snap Inc. is launching a first-of-its-kind activation in the region. Snapchat’s 19.5 million monthly active users across the Kingdom, as well as its global Saudi audience, will have the opportunity to join the festivities like never before through augmented reality (AR). In Saudi Arabia, nearly 90 per cent of Snapchat’s daily users already interact with augmented reality lenses every day, and on average interact with these experiences over 30 times a day.
Starting September 22nd, the Snap Map of Saudi Arabia will appear with a bright green shade representing the national flag while honouring the ‘It’s Our Home’ theme of National
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
