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Video

Smiles all around in times of distress

IKEA’s latest campaign gets messy

New creative campaign launched for Careem Quik groceries

The Ritz-Carlton revamps its brand with new global campaign

Credits: Sherif Mounir

New energy drink’s campaign takes on a feline twist

Expo City Dubai unveils new film to showcase its transformation

Behind Barbie’s viral video at Burj Khalifa

Spotify strikes a chord with Egyptian Audiences

Rain collaborates with Amazon Payment Services for brand film

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THE WORK

STC shifts narrative around the Saudi lost generation

Featured Media The Work VideoNov 15, 2024

Nissan Patrol campaign makes a callback to its heritage

Advertising Creative Featured Marketing The WorkNov 13, 2024

Shantelle Nagarajan

‘Zero-cost’ campaign boosts tourism to Comoros

Advertising Featured News The WorkNov 11, 2024

Shantelle Nagarajan

Bayut showcases real estate agents with TruBroker campaign

Digital Digital Featured The WorkNov 11, 2024

Squatwolf kicks off Dubai store with squat challenges and activations

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