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FACES Middle East Saud Abdulhamid XO Productions Havas

FACES, footballer Saud Abdulhamid partner in powerful Saudi National Day campaign

Britannia Good Day brings Onam’s king to life in Dubai

OUI Amaal Mansory

OUI imagines life beyond blueprints in Amaal x Mansory campaign

The Refreshment Club leaned into AI to digitally reconstruct the piece in time for the launch campaign.

Elie Saab, The Refreshment Club solve luxury marketing challenge with AI

Humans of Binance

‘Humans of Binance’ campaign redefines crypto marketing with authentic storytelling

The PR stunt turned into a guerrilla marketing campaign, being amplified digitally and via social media across Instagram, TikTok, Facebook and YouTube as thousands of pieces of user-generated content flooded the internet following the PR stunt.

noon rider goes viral by video-calling his mother with Amitabh Bachchan lookalike in Dubai

Jashanmal Group Back-to-School campaign

Jashanmal Group unveils Back-to-School campaign with rewards worth AED150,000

Dubai’s largest AI-generated skyline hoarding by Property Finder.

Property Finder unveils Dubai’s largest AI-generated skyline hoarding on Sheikh Zayed Road

The Unseen Ads

AGA, Pikasso turn ‘unseen’ job-seeking flyers into ‘unmissable’ billboards

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THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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