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Special Feature

Marketing Game Changers 2023: Richard Billington, SVP Global Brand and Marketing, Emirates Airline

MENA Power List 2023: Opening new branding opportunities by Saudi Signs Media’s Hasan Zaini

MENA Power List 2023: Steering change in the industry by Publicis Media’s Tony Wazen

MENA Power List 2023: The evolution of OOH by Arabian Outdoor’s Fawzi Tueni

MENA Power List 2023: Disrupting the workplace by Havas Media’s Houda Tohme

MENA Power List 2023: Harnessing the power of humanistic leadership by Havas Red’s Dana Tahir

MENA Power List 2023: Seizing opportunities, overcoming challenges by Viola Communications’s Ammar Sharaf

MENA Power List 2023: Are we ready by Mindshare’s Abdallah Safieddine

MENA Power List 2023: A lighthouse for talent by BBDO’s Dani Richa

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THE WORK

$TBWA\Raad The Unlicensed Protest campaign$

The Unlicensed Protest: license plates in Lebanon turn into a campaign for reform

Rexona ‿and us SAFF Saudi Women's National Footbal Team We're Coming campaign

Advertising Creative Digital Featured Marketing Media The WorkJan 31, 2025

Rexona, ‿and us highlight ‘unstoppable spirit’ of Saudi women’s football team

Creative Digital Digital Featured Social The WorkJan 29, 2025

HungerStation turns food posts into a menu through ‘Social Feed’

$KFC Bribe Bucket Call of Duty TBWA\Raad Proximity Chat$

Advertising Creative Digital Editors' Picks Featured Marketing Media Social Media The WorkJan 29, 2025

Call of Duty gamers use KFC ‘Bribe Bucket’ to barter for mercy

Advertising Creative Digital Featured Marketing Media Social Media The WorkJan 27, 2025

adidas says ‘You Got This’ to those who need to hear it in 2025

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