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Social Media

FIFA Club World Cup 2025

How Hisense’s FIFA Club World Cup 2025 campaign delivered more than 70 million impressions

EWC_Extra

Esports World Cup launches game-first social channel: EWC_Extra

TikTok and Visa partner to support SMBs in UAE, equipping them with tools, resources, and incentives to help them thrive.

TikTok and Visa collaborate to support SMBs in the UAE

Flow

Google launches Flow & Gemini’s photo-to-video capability in MENA

Campaign Middle East rounds up the latest updates on social media and content and streaming platforms from June. Here are the key highlights:

The platform updates you need to know from June

Bushra Khan on Influencer marketing

The hidden labour behind influencer marketing

Boopin's Hamza Zaid explores why strategy-first social is the only way to build meaningful, scalable presence this year.

Why a smart social strategy matters more than ever in 2025

Mostro

PUMA reintroduces Mostro collection with influencer collabs, activation

Cannes Lions 2025: Day 3 – Debating human creativity, AI and the ‘force for good’

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THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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