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AOTYME2025
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Social Media

Capturing the Gulf: Reviewing the post-TikTok strategic push by Instagram

Mercedes-Benz gains more than 6.5m views with Lego, influencer collaboration

Budget Saudi Arabia ‘social vs real’ campaign moves people from ‘screens to scenes’

Gaming trends gamers esports Ipsos Power League Gaming PLG

5 top gaming trends driving UAE and Saudi Arabia: PLG, Ipsos report

MullenLowe MENA appointments Prerna Mehra, Madhushan Mudunkotuwa and John Davey

MullenLowe MENA bolsters leadership to boost ‘social-first, full-service creativity’

Campaign Middle East’s January edition sets the pace for 2025

Brent Koning, EVP and Global Gaming Lead, dentsu

Podcast: dentsu’s Brent Koning on why an integrated gaming strategy is crucial in 2025

the secret society, snapchat and saudi arabia

The Secret Society launches in Saudi Arabia with Snapchat integration

$KFC Bribe Bucket Call of Duty TBWA\Raad Proximity Chat$

Call of Duty gamers use KFC ‘Bribe Bucket’ to barter for mercy

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THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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