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Social Media

“I learned this on TikTok” becomes Egypt and KSA campaign

Why your brand needs more than just a social media account

The key to social media success: Authentic partnerships

Sustaining hype: How brands can maintain viral momentum

How hidden metrics can take ROAS to new heights

Gemini GenAI Saudi Egypt Google campaign

Google teaches Saudi, Egypt users to work GenAI in new ad campaign

Shant Oknayan, vice president, global business solutions, TikTok

How TikTok is helping marketers unlock the business potential of culture

X adds a Kardashian in bid to win back users

TikTok and UAE government launch campaign for family online safety

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THE WORK

$TBWA\Raad The Unlicensed Protest campaign$

Empty license plates in Lebanon turn into a campaign calling for reform

Rexona ‿and us SAFF Saudi Women's National Footbal Team We're Coming campaign

Advertising Creative Digital Featured Marketing Media The WorkJan 31, 2025

Rexona, ‿and us highlight ‘unstoppable spirit’ of Saudi women’s football team

Creative Digital Digital Featured Social The WorkJan 29, 2025

HungerStation turns food posts into a menu through ‘Social Feed’

$KFC Bribe Bucket Call of Duty TBWA\Raad Proximity Chat$

Advertising Creative Digital Editors' Picks Featured Marketing Media Social Media The WorkJan 29, 2025

Call of Duty gamers use KFC ‘Bribe Bucket’ to barter for mercy

Advertising Creative Digital Featured Marketing Media Social Media The WorkJan 27, 2025

adidas says ‘You Got This’ to those who need to hear it in 2025

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