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Social Media

Idea Farm

UK-based creative PR consultancy Idea Farm launches in the UAE

Campaign Middle East rounds up the latest updates on social media and content and streaming platforms from November.

The platform updates you need to know from November

shortlist Agency of The Year

Awards shortlist revealed: Agency of The Year Middle East 2025

Hamza Zaid on AI

AI won’t take your job in social, but the strategist who knows how to use it will

creators

Working with creators isn’t a strategy: building with them is

The platform updates you need to know from October

The platform updates you need to know from October

Leaders from platforms, Meta, Google, TikTok, Snapchat and Spotify speak to Campaign Middle East to discuss ways for brands to enable seamless integration, map measurement that matters and bridge the gap between advanced tooling and implementation.

The AI-powered platform playbook

Youth Studio 2

Publicis Groupe Middle East, Snapchat launch Youth Studio at Athar Festival 2025

GymNation day

GymNation goes ‘weightless’ for World Mental Health Day

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THE WORK

Heinz Ketchup

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

Indian Motorcycle

Advertising Creative Featured Marketing The WorkNov 28, 2025

Shantelle Nagarajan

Indian Motorcycle KSA, Al Jazirah Vehicles teach bikers a new language for prostate cancer awareness

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