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- Agency of the Year
- Appointments
- Brands Focus
- Industry Forum
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- News
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- Private View
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Predictions

UAE seen as ‘Model Nation’ by Arab youth for ninth year in succession

Recruitment 2.0 – Welcoming Gen Z into the workplace

The ‘new normal’ is no longer new – so how should marketers adapt?

How to get in the game – and why you’re missing out

UAE publishers appeal to Emirates Publishers Association for establishment of local book distribution company

Auto ad spend to fall more than twice as fast as the market according to a survey by Zenith

New age marketing and selling, by Niranjan Gidwani

“Dubai, Thank you for your support” – VIP Films.

Power Essays 2020: Complex structures require simple solutions, by OMD’s Terry Mo

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THE WORK

Publicis

Publicis Groupe: New Year. New Century. New Wishes.

Mona Kattan Kayali

Advertising Creative Digital Featured Marketing Media The WorkDec 9, 2025

KAYALI blends humour, nostalgia in creator-led Musk | 12 comeback campaign

Advertising Creative Featured Marketing Social Media The WorkDec 8, 2025

Shantelle Nagarajan

KFC turns flavour into talking points with ‘Taste Rules’

Nando's 3D

Advertising Creative Featured Marketing Media The WorkDec 8, 2025

Shantelle Nagarajan

Nando’s launches JBR location with 3D billboard

IKEA new

Advertising Creative Featured Marketing The WorkDec 8, 2025

Shantelle Nagarajan

IKEA unveils new brand platform: ‘Here to Be Part of Your Story’

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