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AOTYME2026
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PR

Why C-suite executives must adapt to thrive in the digital era

2024: Reflecting on the tides of change in the MENA PR industry

Zainab Imichi Alhassan, Managing Director, POP Communications discusses the PR convergence-feedback loop.

Role of traditional media in the PR convergence-feedback loop

Nadeem Quraishi, Publisher at Campaign Middle East, handed over the PR /Communications Agency of the Year trophy to Gambit Communications.

Gambit Communications on winning PR / Communications Agency of the Year

top 20 news stories

The Annual 2024: Top 20 news stories

What awaits the PR industry in MENA in 2025?

How PR in the region can power up client storytelling

From left, George Godsal, Founder of REKT Partners; Margaret Flanagan, Co-Founder at Tales & Heads; Lisa King, Co-Founder at Tales & Heads.

UAE’s Tales & Heads joins forces with UK reputation firm REKT Partners

Seven Media secures PR partnership for The Final Pitch Dubai

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THE WORK

Porsche Cayenne The Black Mambas 1

Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Featured Marketing The WorkJun 18, 2026

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

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