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- Agency of the Year
- Appointments
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AOTYME2026
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PR

From left, Rana El Naggar Managing Partner; Marise Assaf, Founder, CEO & Head of Clients; and Islam Abdelwahab, Managing Partner & Creative Director, Kensho Mindful Communications.

ONE Development picks Kenshō Mindful Communications as PR partner

Agency of the Year Middle East reveals additions to 2025 jury

Alexander M. Wegner, Vice President, Head of Middle East, Crestview

Crestview appoints Vice President, Head of Middle East, expanding Gulf presence

Baker Tilly UAE picks Catch Communications for PR

PRCA MENA launches its workplace mental health survey 2025

Geography

Geography categories for Agency of The Year Middle East 2025 explained

PR influence

The future of influence: Where PR, community, and credibility converge

Jonathan Ashton, Head of Marketing and Communications, KROHNE Middle East and Africa on AI corporate reputation

AI in corporate affairs: Reputation at the speed of conflict

Huda Ismail, Head of PR at NNC on brands

Why authenticity beats virality as the new communications currency

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THE WORK

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

The Answer is Yas

Advertising Creative Digital Digital Featured Marketing Media News Social The WorkJun 16, 2026

Yas Island’s ‘The Answer is Yas’ campaign drives 441 per cent surge in package search

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