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- Agency of the Year
- Appointments
- Brands Focus
- Industry Forum
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- News
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- PR
- Private View
- Saudi Focus
- Special Features
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AOTYME2026
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PR

Nishkka Manglani, Director, Houbara Communications shares advice for PR practitioners.

5 things learnt from judging PR campaigns in 2025

Abercrombie & Fitch picks Brazen MENA as PR agency for GCC comms

MacLean Brodie, CEO, MSL Group Middle East on PR

Liquid landscapes: Why community is the new currency in PR

IP Excellera

IP Excellera expands to the UAE, appoints Nour Sukkar for leadership

Northbourne Advisory

Justin Kerr-Stevens launches Northbourne Advisory in Doha

deadline

Agency of The Year Middle East 2025 Awards extends deadline by a week

Junk Smash Burgers

Junk Smash Burgers picks AKA Communications for PR ambit

StickyGinger new client wins

StickyGinger secures six new client wins

BLJ Insights + Strategy aims to move beyond traditional media metrics and toward a more holistic and outcomes-driven model.

BLJ Worldwide launches BLJ Insights + Strategy media intelligence division

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THE WORK

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

The Answer is Yas

Advertising Creative Digital Digital Featured Marketing Media News Social The WorkJun 16, 2026

Yas Island’s ‘The Answer is Yas’ campaign drives 441 per cent surge in package search

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