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PR

WNDR GROUP

US-based WKC Global expands to the Middle East with launch of WNDR GROUP

BPG WPP

BPG charts next chapter of growth with culture, creativity and innovation at its core

Lynn Al Khatib, Vice President of Communications at Chalhoub Group.

Show, don’t tell. Feel, don’t listen. Less is more.

Bashir Mraish, Corporate Communication Director, Zain Iraq on influencing Iraqi consumers

Future of Iraqi influence: Emotional resonance and authenticity

Bal Gill, Founder and CEO, Serani Communications on AI in comms

AI is the new oil, but are we fuelling comms on fumes?

From left, Tariq Al Sharabi, Managing Director of Cicero & Bernay, and Ahmad Itani, CEO and Founder of C&B.

Cicero & Bernay marks 20 years with an identity built for tomorrow

The Romans

Binance salutes ‘shared vocabulary’ of crypto lingo in PR campaign

Alexia Lawrence-Jones, Founder, Lex Comms.

Alexia Lawrence-Jones launches Lex Comms PR consultancy in Dubai

Kijamii charts its next chapter with a rebrand focused on creativity, cultural relevance, and AI-powered campaigns that deliver measurable results.

Kijamii’s newest chapter: Culture, creativity and Work That Works

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THE WORK

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

The Answer is Yas

Advertising Creative Digital Digital Featured Marketing Media News Social The WorkJun 16, 2026

Yas Island’s ‘The Answer is Yas’ campaign drives 441 per cent surge in package search

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