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- Agency of the Year
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AOTYME2026
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PR

PRCA MENA Young Lions PR competition Cannes Lions

PRCA MENA opens registrations for Young Lions PR Competition 2026

From top left, clockwise, Farzana Baduel, David Gallagher, Christophe Ginisty, Robert Hanvik, and Peter Thomas, the principals involved in the Folgate Middle East practice.

Folgate Advisors launches Middle East practice based in Riyadh

more partnerships

Why community partnerships matter more than ever

General Motors

General Motors adds to regional marketing leadership with new hire

Jupiter Commz

Egypt’s Jupiter Commz appoints Managing Partner

Paula Jacobson joins CARMA as Group Director of People and Culture

INITIO Parfums Privés perfume bottles

INITIO Parfums Privés appoints Faux Consultancy as PR partner

As part of the remit, Houbara will support communications and thought leadership efforts for INSEAD in the UAE.

INSEAD reappoints Houbara Communications as PR partner

Airport

Airport International Group picks Asda’a BCW Jordan as exclusive PR partner

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THE WORK

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

The Answer is Yas

Advertising Creative Digital Digital Featured Marketing Media News Social The WorkJun 16, 2026

Yas Island’s ‘The Answer is Yas’ campaign drives 441 per cent surge in package search

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