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AOTYME2026
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PR

growth

Transforming strategy into growth

Vault 22 Catch Communications

Vault22 appoints Catch Communications as PR partner

opinion

When opinion pieces stopped having opinions

Cost of living, job security, wellbeing are top Arab youth concerns in 2026

Saatchi Sport

M+C Saatchi Sport & Entertainment appoints PR Director for Middle East

Agency Faces to Watch 2026: Deadline for nominations extended

Retro 9

Current Global MENAT adds classic car auto shop Retro 9 to client roster

Real Chemistry

Real Chemistry appoints leadership for the Middle East

khamas

Khamas Hospitality appoints Cluster Director of Marketing and PR

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THE WORK

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

The Answer is Yas

Advertising Creative Digital Digital Featured Marketing Media News Social The WorkJun 16, 2026

Yas Island’s ‘The Answer is Yas’ campaign drives 441 per cent surge in package search

Al Haboob

Advertising Creative Featured Marketing Social Media The WorkJun 16, 2026

Shantelle Nagarajan

Al Haboob turns a racing camel into the World Cup’s unlikeliest pundit

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