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Pitches

Horizon FCB wins California Garden strategic and creative duties

M&C Saatchi picked to deliver Pizza Hut creative across GCC

Starz Play appoints Asda’a BCW as regional communications partner

Bar Baar Appoints ALISA PR as its PR Agency

EITC appoints Start Design as its new brand design agency

McDonald’s Egypt hands its digital and social account to OMD Egypt

Zain consolidates regional account with OMD

Campaign Annual: Review of the year 2018

Leo Burnett wins Spotify

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THE WORK

Porsche Cayenne The Black Mambas 1

Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Featured Marketing The WorkJun 18, 2026

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

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