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Jameel Motorsport EWC activation

Jameel Motorsport on bridging racing and gaming at EWC 2025

stc VP talks Esports World Cup, fan engagement and functional branding

Alexander M. Wegner, Vice President, Head of Middle East, Crestview

Crestview appoints Vice President, Head of Middle East, expanding Gulf presence

Lush MD shares blueprint for embedding DEI across brand

Esports World Cup’s CCO on marketing to MENA’s gaming generation

Nicolas Chammaa, General Manager, Fujairah Rotana Resort & Spa on sustainability in marketing

Redefining impact with authentic sustainability marketing strategies

Esports World Cup 2025: Saudia’s play to stay relevant with new generations

GCC marketing

The new GCC marketing playbook: ROI, AI and agility over perfection

Campaign’s Brand Faces to Watch 2025

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THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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