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Publicis Groupe appoints Ramez Zeineddine as new Starcom CEO

MENA Power List 2023: AI – Frenemy at the gates by Dentsu’s Tarek Daouk

MENA Power List 2023: Success un-stuck by Omnicom Media Group’s Elda Choucair

MENA Power List 2023: Building an ecosystem where innovation thrives by BackLite Media’s James Bicknell

MENA Power List 2023: Brand strategies to resonate with Saudi audiences, by MMS’s Ahmed Al Sahhaf

Edelman appoints new chief creative officer

Changing the marketing mindset

We continue to shape the future of advertising

The speed of development is the biggest challenge

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THE WORK

Coca-cola takeovers emojis to target Saudi Gen Z

Creative Featured Social Media The WorkNov 21, 2024

Shantelle Nagarajan

A look into Dyson’s ‘Firsts’

Creative Featured The Work Video Video & AudioNov 18, 2024

STC shifts narrative around the Saudi lost generation

Featured Media The Work VideoNov 15, 2024

Nissan Patrol campaign makes a callback to its heritage

Advertising Creative Featured Marketing The WorkNov 13, 2024

Shantelle Nagarajan

‘Zero-cost’ campaign boosts tourism to Comoros

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