Publicis Groupe appoints Ramez Zeineddine as new Starcom CEO

Publicis Groupe Middle East has appointed Ramez Zeineddine as CEO of Starcom Middle East. 

This marks Zeineddine’s return to the group, having been with Starcom ME until 2018.  

He takes the helm from Racha Makarem, who transitions into a strategic group role, driving key business accounts across multiple regions. 

In his new role, Zeineddine will spearhead the next chapter of transformative growth and innovation for Starcom ME. 

He will oversee the management and business operations of the media agency across the region, with a focus on driving sustainable growth for clients at scale.  

Bassel Kakish, CEO at Publicis Groupe Middle East & Turkey, said: “We are excited to have Ramez join us again, he brings a wealth of experience to the Groupe. 

“With his digital proficiency, customer-centricity and focus on innovation, I am confident that he will unlock further growth and opportunity for our clients through the Power of One propelling Starcom ME to the forefront of the industry”.

Ramez is an industry expert with nearly two decades of experience in advertising and marketing working with large government, international and regional brands across the Middle East. 

During his tenure with Starcom ME, as Group Media Director he set up the agency’s centre of excellence, driving year-on-year growth for key brands such as Samsung, Emirates, Abu Dhabi Grand Prix and General Motors. 

He then shifted to Saudi Arabia as Managing Director for Mediacom, contributing to its transformation into a leading agency. 

His most recent role was that of Country Head of Amazon Ads KSA where he launched, grew and scaled the Amazon Ads brand in line with their objectives. 

Tony Wazen, CEO at Publicis Media Middle East, said: “Ramez is a natural business leader and has a keen sense for identifying opportunities that propel the business forward. Under his leadership, he will be responsible for accelerating Starcom ME’s transformation agenda through his data-driven and innovation-led approach.”

In his new role, Ramez Zeineddine said, “It is a privilege to be called upon to lead Starcom ME, an organisation that has long been renowned for its inspiring culture and great talent, for me this is a homecoming. 

“I am thrilled to rejoin a group of the brightest minds and most creative teams in the region with the mission to shape the future of clients’ businesses and industry trends under the umbrella of Publicis Groupe’s ‘Power of One.’

The second Campaign Saudi Briefing event of the year will be taking place in Riyadh on 12th October 2023. A variety of panels and speakers will be discussing the themes of media and marketing. For more details, click here.