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Latest
- Agency of the Year
- Appointments
- Brands Focus
- Industry Forum
- Jobs
- Media
- News
- Opinion
- Pitches
- PR
- Private View
- Saudi Focus
- Special Features
- The Work
- The Spin
Events
Directory
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AOTYME2026
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People

Dani Richa, Chairman, BBDO Europe, Middle East and Africa

The MENA Power List 2024: Data with a heart, by Dani Richa

Production industry snapshot: content, creativity and competitiveness

The MENA Power List 2024: It’s not always ‘Out with the old, in with the new’, by GroupM MENA’s Pauline Rady

The MENA Power List 2024: The final brief, by UM’s Joe Nicolas

Wissam Najjar, Chief Operating Officer, Omnicom Media Group - MENA

The MENA Power List 2024: Bold leadership for an industry in flux, by OMG MENA’s Wissam Najjar

The MENA Power List 2024: Unlocking collective power, by Havas Middle East’s Dany Naaman

Nalla Karunanithy, CEO, Digital Health & eCommerce, Aster DM Healthcare GCC

Aster DM Healthcare appoints CEO of Digital Health and E-Commerce

The MENA Power List 2024: Need of the hour – cracking the Gen Z code, by Horizon FCB’s Reham Mufleh

Mazen Jawad, CEO, Horizon Holdings features on Campaign Middle East's MENA Power List 2024

The MENA Power List 2024: The impact and economic power of a brilliant idea, by Horizon Holdings’ Mazen Jawad

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THE WORK

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

The Answer is Yas

Advertising Creative Digital Digital Featured Marketing Media News Social The WorkJun 16, 2026

Yas Island’s ‘The Answer is Yas’ campaign drives 441 per cent surge in package search

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