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- Agency of the Year
- Appointments
- Brands Focus
- Industry Forum
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- Special Features
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Marie-Capucine Maloy, Global Senior Director of Communications at Huda Beauty, handed over the Outstanding Woman in Advertising or Media of the Year trophy to Jennifer Fischer from Publicis Groupe Middle East.

AOTY Snapshot: Jennifer Fischer on the Outstanding Woman in Advertising of the Year win

Top 20 Movers and Shakers

The Annual: Top 20 Movers and Shakers of 2024

AOTY Snapshot: Wavemaker on winning Media Agency of the Year 2024

Ghassan Kassabji, CEO, Impact BBDO Group on Athar Festival 2024 on agentic AI

Ghassan Kassabji: “2025 is a moment of transformation”

2025 outlook: “OOH is poised to take centre stage”

Marketing Game Changers 2024: Alka Winter

Marketing Game Changers 2024: George Schempers

Marketing Game Changers 2024: Milad Rouhana

Tyler Yeom, Group Director, Cheil MEA

Digital Essays 2024: A human-centric approach

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THE WORK

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

The Answer is Yas

Advertising Creative Digital Digital Featured Marketing Media News Social The WorkJun 16, 2026

Yas Island’s ‘The Answer is Yas’ campaign drives 441 per cent surge in package search

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