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People

Adel Noueihed, Managing Director, LIGHTBLUE

LIGHTBLUE appoints Adel Noueihed as Managing Director

Nick Walsh, Founder, Migrate

Nick Walsh leaves WPP after 20 years, launches Migrate to aid indy agencies

Digital Faces to Watch

Campaign’s Digital Faces to Watch 2025

Campaign’s Creative Faces to Watch 2025

H.E. Turki Alalshikh leads landmark meeting with media industry leaders

John Nolan, Head of Sport and Commercial Investment MENA, Publicis Groupe Middle East

Publicis Groupe Middle East picks Head of Sport and Commercial Investment MENA

From left, Karin Cohen, Multi-Property Director of Marketing; Elie George Zgheib, Director of Events Planning and Operations; and Liliane Vargas, Director of Recreation and Lifestyle at JW Marriott Marquis Hotel Dubai

JW Marriott Marquis Hotel Dubai shares key leadership appointments

Rory McEntee, Chief Marketing Officer, GymNation

GymNation snaps up Rory McEntee as CMO from London’s Gymbox

$Derek Green, Chief Creative Officer, TBWA\Raad$

TBWA\Raad appoints Derek Green as Chief Creative Officer

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THE WORK

Sleepzone recall ad

Sleepzone recalls its mattresses to keep Jordan awake for football

Spotify has launched Your Summer Persona in Egypt, a personalised in-app experience that matches listeners to a summer identity

Featured Marketing The WorkJul 23, 2026

Spotify’s ‘Your Summer Persona’ gives Egyptians a personalised summer

Shake Shack AI-powered

Creative Digital Featured Social The WorkJul 23, 2026

Shake Shack turns burger launch into AI-powered shouting challenge

Qiddiya

Brands Creative Featured Insights News The WorkJul 23, 2026

Shantelle Nagarajan

Qiddiya City launches ‘Powered by Play’ brand platform

Saudi a

Advertising Creative Featured Marketing Social Media The WorkJul 21, 2026

Shantelle Nagarajan

Saudi Arabia makes the World Cup’s hydration break a real-time marketing platform

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