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Latest
- Agency of the Year
- Appointments
- Brands Focus
- Industry Forum
- Jobs
- Media
- News
- Opinion
- Pitches
- PR
- Private View
- Saudi Focus
- Special Features
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AOTYME2026
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People

Industry snapshot: Boopin’s Shadi Abdulhadi

National Geographic Abu Dhabi and Almarai Announce Winner of 10th Annual ‘Moments’ Photography Competition

MCN announces Karim Slim as new regional managing director at MRM

Digital experiences will accelerate growth in a resurgent MENA telecom sector, by Facebook’s Alain Mayni

Predictions2021: PR agencies, by Cicero & Bernay’s Ahmad Itani

Time to transform transformation? By The Marketing Society’s Tim Burnell

Predictions2021: The camera, by Snap’s Vishal Badiani #Marcomms360

The year ahead for: experience, by Accenture’s David Fregonas #Marcomms360

The One Show 2021 features three jury members from the Middle East

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THE WORK

Cannes Lions

Cannes Lions 2026 winners: Campaigns from the MENA region claim 20 Lions

Featured Marketing The WorkJun 25, 2026

Growdash unveils sonic identity with WithFeeling, turning restaurant chaos into branding

Rentify has launched BELONG, a UAE rental rewards programme allowing tenants to earn lifestyle experiences through on-time rent payments.

Featured Marketing The WorkJun 24, 2026

Rentify launches BELONG, turning rent into recognition for UAE residents

Lay's a

Advertising Creative Featured Marketing The WorkJun 24, 2026

Shantelle Nagarajan

Lay’s puts a Saudi twist on its global ‘No Lay’s No Game’ campaign

The Magrabi latest work brings together choose-your-own-adventure storytelling and distinct aspects of the Saudi life seen through the lens of four cultural figures.

Advertising Creative Featured Social The Work VideoJun 23, 2026

MAGRABI builds interactive ‘See Through Our Eyes’ campaign

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