Industry snapshot: A constant in a sea of change, by Cicero & Bernay’s Ahmad Itani

Founder & CEO of Cicero & Bernay Communication Consultancy, Ahmad Itani
Change is a fundamental attribute that is at the heart of all progress and without which new knowledge cannot be attained. Where many other fields have had to transform over the years to maintain relevance, public relations, representing the timeless asset that it is, has remained relatively unchanged; it just adapted to contemporary communication mediums. PR practitioners have, in turn, expanded the industry’s offerings with skill sets, such as technology by way of AI, and holistic services, including creative concepts and strategies that best co

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