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People

Lara Arbid, CEO, Initiative and Magna MENA

Women in advertising: Break the status quo

Jennifer Cook, Associate Director of Client Services, The Brill Collective

The Brill Collective appoints associate director of client services

Nayaab Rais, Executive Creative Director, FP7McCann

FP7 McCann promotes Nayaab Rais to Executive Creative Director

Women in advertising: The elusive finish line

Maya Tayara, Managing Director, iProspect MENA

Women in advertising: ‘Successful women rally around one another’

‘Chemistry’ is ‘crucial’ to picking the right PR agency

Private View by Current Global’s Peter Jacob

Karen Kamel, Regional Managing Director, McCann Health Middle East

Women in advertising: ‘Campaigns should champion diversity’

Behavioural changes: An important PR metric

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THE WORK

E& Neo Home Plus

e&, Big Kahuna Films and Saatchi & Saatchi unveil AI-crafted campaign

Advertising Creative Digital Editors' Picks Featured Marketing Social Media Special Feature The WorkDec 20, 2024

Behind-the-scenes of the stellar Dubai Sports Season integrated campaign

TallyPrime campaign

Advertising Creative Digital Featured Marketing The WorkDec 20, 2024

Tally Solutions, Great Mountain Picturehouse create ‘Perfectly Simple’ campaign

Al Habtoor Motors Mitsubishi Outlander

Advertising Creative Digital Editors' Picks Featured Marketing Social Media The WorkDec 20, 2024

Mitsubishi Outlander turns into storyteller narrating ‘poetry in motion’ for Eid Al Etihad

Creative Featured The Work Video Video & AudioDec 19, 2024

Riyadh Season drops ‘Obsession’ trailer for Usyk vs Fury rematch

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