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Partner content

Luxury OOH

Luxury doesn’t shout

5th Element’s Khaldoun Zaghir examines how GCC is poisitioned to lead the global digital out-of-home revolution.

The global DOOH explosion is here

As innovation is accelerated, staying ahead of the curve with artificial intelligence is a necessity, writes Bloomberg Media’s Nicola Porter.

When AI precision meets emotionally intelligent editorial craft

Spotlite 3.0

BackLite Media releases annual publication SpotLite 3.0

intelligent marketing

The future of marketing is intelligent, integrated and inspiring

Redefining advertising impact with creativity + OOH performance metrics

AI RJ Steve

Meet the future of radio: AI RJ Steve

Wondereight

WonderEight: We built a room from 153,972 plastic bags in 2011

Cannes MENA Mixer

Campaign Middle East hosts its first-ever Cannes MENA Mixer

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THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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