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Redefining B2B marketing in the digital age

Elie Hajjar, Managing Director, JCDecaux ATA

Global partnerships and marketing innovation with JCDecaux ATA

Tyler Yeom, Group Director, Cheil MEA

Digital Essays 2024: A human-centric approach

Digital Essays 2024: A note to marketers

By Rasha Rteil, Managing Director, Hearts & Science MENA

Digital Essays 2024: Digital is dead

Elie Bassil, skimpflation

Digital Essays 2024: Skimpflation gamble

Digital Essays 2024: Reshaping the OOH customer journey

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Digital Essays 2024: Return to remarkable

Digital Essays 2024: The changing face of performance marketing

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THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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