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Partner content

Mohamed Megahed, Managing Director, MENAT, Aleph

Aleph: A Collaborative Advantage – reflections on a Stanford GSB case study

Uli Stanke, Managing Director, MCH Global, Dubai on experiences

Time is the currency of experiences

In this industry snapshot, Rizk Haddad, Head of Monetization & Operation - MENA at Walee, explores the shift in the role of content creators in influencer marketing.

Industry snapshot: content creators at the heart of storytelling

From vision to voice: the rise of human-centric real estate

Navigating PR for businesses in the MENA region

Al Masaood Group’s Marwah Eltom explains how to do automotive influencer marketing

Influencer marketing for automotive brands

The DXTA effect

In its latest campaign, Starbucks highlights how the brands isn't just serving coffee, but capturing the essence of modern Ramadan nights.

Starbucks ‘Keeps the Gathering Flowing’ in community-first Ramadan campaign

Cricbuzz streams Tata IPL 2025 for free and appoints IAS Media as Media Partner

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THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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