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Opinion

The $79.65bn opportunity brands can’t ignore

How marketing is transforming global horse racing

AOTY Snapshot: TBWA\RAAD on winning Talent Management Individual and Team of the Year

Year in Review: 2024 – The year the future came

Ali Rez of Impact BBDO received the Creative Leader of the Year award from Khaled AlShehhi, Executive Director of Marketing and Communication at the UAE Government Media Office.

AOTY Snapshot: Ali Rez on winning Creative Leader of the Year

AOTY Snapshot: Stuart Randall on winning Account Person of the Year

Middle East Communications Network (MCN) was honoured with the coveted Best Place to Work award.

AOTY Snapshot: MCN on winning the Best Place to Work award

Khaled AlShehhi, Executive Director of Marketing and Communication, UAE Government Media Office, presented Tahaab Rais from Publicis Groupe MENAT with the Strategy Leader of the Year award.

AOTY Snapshot: Tahaab Rais on the Strategy Leader of the Year award

2024: A story of transformation and technology

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THE WORK

adidas says ‘You Got This’ to those who need to hear it in 2025

J1 Beach

Advertising Creative Digital Featured Marketing Social Media The WorkJan 24, 2025

J1 Beach, OUI spotlight ‘Spirit of the Riviera’ in latest campaign

snore in-snore coupons score Sleepzone Impact BBDO Impact Proximity AdPro&

Advertising Creative Digital Featured Marketing Media Social Media The WorkJan 24, 2025

Loud snore = large discounts in Sleepzone ‘In-$nore Coupon’ campaign

teens Mullenlowe MENA Fixby Don't Look Down campaign

Advertising Creative Digital Featured Marketing The WorkJan 23, 2025

UAE’s longest film shows 84 per cent of teens in danger, sparks 30,000 sign ups

Foodics campaign

Advertising Creative Digital Editors' Picks Featured Marketing Social Media The WorkJan 23, 2025

Saudi Foodics campaign take the nostalgic route to 3.2 million+ impressions

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