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Latest
- Agency of the Year
- Appointments
- Brands Focus
- Industry Forum
- Jobs
- Media
- News
- Opinion
- Pitches
- PR
- Private View
- Saudi Focus
- Special Features
- The Work
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Events
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AOTYME2026
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Opinion

Mohammad Aljuhani, Senior Manager – Marketing & Communications on marketing in Saudi Arabia

The future of marketing belongs to the brave

Pragya Sharoff, Business Director, Zenith Middle East on compassionate marketing

Why healthcare marketing needs to become more human

Carlo Nakhle, Business Director, HAVAS Life Middle East on health comms with empathy

Health comms in times of crisis: Why empathy matters more than ever

inclusive leadership

How inclusive leadership drives stronger creativity and performance

From left, Jaimesha Patel, CEO, Créo Global, and Zain Mir, Head of Performance and SEO, Créo Global.

AI Overviews and organic search: Threat, shift or strategic advantage for publishers?

creativity is

Creativity under pressure

Anup Oommen, Editor, Campaign Middle East on people luxury marketing

From the Editor’s Desk: March 2026 – ‘People matter. You matter!’

AdPro article on women leaders

IWD 2026: Women are natural communicators; that’s why they lead well

The rise of quiet branding

The rise of quiet branding

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THE WORK

Porsche Cayenne The Black Mambas 1

Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Featured Marketing The WorkJun 18, 2026

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

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