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Latest
- Agency of the Year
- Appointments
- Brands Focus
- Industry Forum
- Jobs
- Media
- News
- Opinion
- Pitches
- PR
- Private View
- Saudi Focus
- Special Features
- The Work
- The Spin
Events
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AOTYME2026
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Opinion

Dana Ibrahim, Senior Communications Executive, HAVAS Red Middle East

You can fake enthusiasm, but you can’t fake trust

DOOH to

In times of uncertainty, reconsider plans to halt comms; instead, think DOOH

Entourage’s Faisal Naim explores on why real-world compassion matters more than marketing metrics this Ramadan.

Beyond the campaign: when compassion becomes strategy

brands

How Ramadan 2026 set new rules of engagement for brands

Umami Comms & Good Juju’s Colin Hutton explores how regional conflict is reshaping realities and why resilience matters more than ever.

The reality of running an agency in conflict

streaming industry

Resilience, perspective and purpose: Reflecting on the UAE’s digital media industry

e-commerce in Egypt

Turning e-commerce ROI in Egypt’s digital-first scene

Ghassan Kassabji, CEO - Dubai and Chief Growth Officer - MENA, Impact BBDO on CMOs and momentum

The strength of staying present when others disappear

Design thinking encourages marketers to move beyond surface-level engagement and instead craft narratives that reflect genuine human experiences and cultural relevance.

Design thinking: understanding people before platforms

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THE WORK

Porsche Cayenne The Black Mambas 1

Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Featured Marketing The WorkJun 18, 2026

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

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