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Opinion

Elie Hajjar, Managing Director, JCDecaux ATA

Global partnerships and marketing innovation with JCDecaux ATA

By Romain Colomer, Experience Director at Create. on the UX of AI

UX of AI: Why design is now easier and much harder

retail media networks

Why are brands moving more budgets to retail media networks in 2025?

Jonathan Ashton, Head of Marketing and Communications, KROHNE Middle East and Africa

Reflections on reputation: Measuring marketing impact in the Middle East

Cenomi Local vs Global Pierre Carnet MassiveMusic

Striking the right chord to achieve local appeal and global reach

Key marketing trends in the Middle East that defined 2024

Beatriz Benedetti, Head of Marketing - MENA, BRF

‘Local relevance, creativity and consistent innovation’ key to succeed in 2025

Is the journey to programmatic DOOH worth as much as the destination?

How PR in the region can power up client storytelling

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THE WORK

E& Neo Home Plus

e&, Big Kahuna Films and Saatchi & Saatchi unveil AI-crafted campaign

Advertising Creative Digital Editors' Picks Featured Marketing Social Media Special Feature The WorkDec 20, 2024

Behind-the-scenes of the stellar Dubai Sports Season integrated campaign

TallyPrime campaign

Advertising Creative Digital Featured Marketing The WorkDec 20, 2024

Tally Solutions, Great Mountain Picturehouse create ‘Perfectly Simple’ campaign

Al Habtoor Motors Mitsubishi Outlander

Advertising Creative Digital Editors' Picks Featured Marketing Social Media The WorkDec 20, 2024

Mitsubishi Outlander turns into storyteller narrating ‘poetry in motion’ for Eid Al Etihad

Creative Featured The Work Video Video & AudioDec 19, 2024

Riyadh Season drops ‘Obsession’ trailer for Usyk vs Fury rematch

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Global partnerships and marketing innovation with JCDecaux ATA

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