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Opinion

Jigar Sagar, Founder, Triliv Holdings on the rising potential of affiliate marketing in the GCC region.

Affiliate marketing: Scaling homegrown UAE businesses globally

Ford Middle East

Extending brand lifestyle with meaningful brand experiences

From mad men to AI maestros: The evolving role of account managers

The Xs that marketers must not block, but rather embrace

Navigating the future of hyperpersonalisation with AI in 2025

Adtech predictions 2025: Moving beyond flat targeting with contextual AI

Sustainability: The future of restaurant marketing in 2025

Ebru Tuygun, CEO at GVGL Marketing and IWBD Advisory Board Chairwoman discusses moving the needle on DE&I after recent setbacks.

Moving past setbacks: Redesigning DEI programmes for real impact

The end of SEO: How AI search engines are reshaping digital marketing

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THE WORK

J1 Beach

J1 Beach, OUI spotlight ‘Spirit of the Riviera’ in latest campaign

snore in-snore coupons score Sleepzone Impact BBDO Impact Proximity AdPro&

Advertising Creative Digital Featured Marketing Media Social Media The WorkJan 24, 2025

Loud snore = large discounts in Sleepzone ‘In-$nore Coupon’ campaign

teens Mullenlowe MENA Fixby Don't Look Down campaign

Advertising Creative Digital Featured Marketing The WorkJan 23, 2025

UAE’s longest film shows 84 per cent of teens in danger, sparks 30,000 sign ups

Foodics campaign

Advertising Creative Digital Editors' Picks Featured Marketing Social Media The WorkJan 23, 2025

Saudi Foodics campaign take the nostalgic route to 3.2 million+ impressions

Aroya cruise ship sonic branding MassiveMusic

Advertising Creative Featured Marketing Media The WorkJan 20, 2025

MassiveMusic sets sail in Saudi Arabia with sonic identity for AROYA Cruises

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Snap Case Study – Level SHoes

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The best Middle East PR/communications agencies of 2024

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2025 salaries for marketing, creative, digital, PR and comms roles revealed

Jan 14, 2025

Do consumers trust brands’ purpose-driven goals?

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Carlsberg taps M&C Saatchi Middle East for strategic and creative services

Nov 27, 2024

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