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AOTYME2025
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Opinion

Alternative Agency’s Yash Ganatra on why the GCC’s digital future depends on ecosystems that connect data, CX, campaigns, and business models.

Why the GCC needs to think beyond digital campaigns

Lynn Al Khatib, Vice President of Communications at Chalhoub Group.

Show, don’t tell. Feel, don’t listen. Less is more.

Bashir Mraish, Corporate Communication Director, Zain Iraq on influencing Iraqi consumers

Future of Iraqi influence: Emotional resonance and authenticity

Bal Gill, Founder and CEO, Serani Communications on AI in comms

AI is the new oil, but are we fuelling comms on fumes?

Vineeta Gogia Vijan, Senior Director, Smartifai on gaming livestreaming.

The frontier of gaming livestreaming for MENA brand engagement

Jacqueline Elboghdadi, CMO, ADNOC Distribution

Podcast: ADNOC Distribution’s Jacqueline Elboghdadi on an iconic ‘gourmet’ rebrand

Experiences – not just events: The new language of sports marketing

Seton Vermaak, Head of Consulting, MRM MENAT on CRM

Why CRM and advocacy strategy is actually a business strategy

Bassel Kakish, Chief Executive Officer, Publicis Groupe ME&T.

Publicis Groupe ME&T’s Bassel Kakish on promises, talent and long-term purpose

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THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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