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Opinion

‘What’s the fuss about?’: The genius of disruptive marketing

Digital Essays 2024: The winning formula

The fourth era of marketing: AI-augmented operations

Sanjay Bhatia, Business Director, Cheil MEA

Communication: A call to action for the modern professional

Zeid Shubailat, omnichannel

Maximising communication with omnichannel strategies

Entrepreneurs optimise success by focus on people-leadership

How to launch a corporate influencer programme

Leandra Meintjes, CEO of PROVEN 360 on Algorithms

“Algorithms work with patterns, not people”

Do consumers trust brands’ purpose-driven goals?

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THE WORK

$TBWA\Raad The Unlicensed Protest campaign$

Empty license plates in Lebanon turn into a campaign calling for reform

Rexona ‿and us SAFF Saudi Women's National Footbal Team We're Coming campaign

Advertising Creative Digital Featured Marketing Media The WorkJan 31, 2025

Rexona, ‿and us highlight ‘unstoppable spirit’ of Saudi women’s football team

Creative Digital Digital Featured Social The WorkJan 29, 2025

HungerStation turns food posts into a menu through ‘Social Feed’

$KFC Bribe Bucket Call of Duty TBWA\Raad Proximity Chat$

Advertising Creative Digital Editors' Picks Featured Marketing Media Social Media The WorkJan 29, 2025

Call of Duty gamers use KFC ‘Bribe Bucket’ to barter for mercy

Advertising Creative Digital Featured Marketing Media Social Media The WorkJan 27, 2025

adidas says ‘You Got This’ to those who need to hear it in 2025

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Medialinks to highlight MENA’s mobile app growth strategies at Affiliate World Dubai 2025

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‘OOH is changing, and so are we’: Talon MENA’s Chadi Farhat

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Carlsberg taps M&C Saatchi Middle East for strategic and creative services

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Do consumers trust brands’ purpose-driven goals?

Nov 20, 2024

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